ROXY, a brand of Boardriders, Inc., has been empowering female pioneers since 1990.
The first and only exclusively female global action sports brand, ROXY specializes in the development and design of trend-leading, technically innovative lifestyle and performance wear inspired by the Mountain & the Wave.
By creating first-of-its-kind products designed for surfing, winter sports, fitness and yoga & cultivating a breed of female pioneers who changed the course of sport, ROXY has empowered all women to challenge the status quo in every arena of their lives.
Exotic Group obtained the franchise for the internationally known brand in 2011.
With its expertise in the fashion retail, the surfing brands quickly gained the Mauritian market with more than fifteen stores all over the island.
